Join the movement

To make people
meet more
in real life.

Fika’s mission is to help people build more meaningful connections in real life. We believe in a better world — one where we are just as connected offline as we are online.

Contributing to the UN SDGs — Social pillar of ESG
SDG
3
SDG
10
SDG
11
Good Health & Wellbeing — reducing social isolation as a measurable public health outcome
Reduced Inequalities — equal access to social capital, regardless of where you live
Sustainable Cities & Communities — building the social fabric that makes cities worth living in
“The world is better when people meet.”
Denise Sandquist · Founder, Fika
Denise Sandquist, CEO & Founder of Fika
Denise Sandquist
CEO & Founder, Fika
The Story Behind Fika

One meeting changes everything.

Denise Sandquist was born in Hanoi and adopted at three weeks old to Stockholm. She had a grounded, warm upbringing — and one defining tragedy: her mother passed away from cancer when Denise was nine. It taught her, early and permanently, that life can end at any time. The only response is to make the most of it. To not be afraid. To go for it. Because in the end, we don’t regret the things we did — we regret the things we never tried.

She trained as a Military Interpreter and Interrogator in Russian at the Swedish Armed Forces Military Interpreter Academy, worked at the Swedish Embassy in Moscow, studied Mandarin in China, and graduated from the Stockholm School of Economics. She has lived in six countries — Sweden, Russia, China, Vietnam, the United States, and Australia — and speaks six languages: Swedish, English, French, Russian, Mandarin, and Vietnamese. Every move taught her the same thing: a social life is not a luxury. It is the first thing you need when you arrive somewhere new, and the hardest thing to build. And despite every cultural difference, people everywhere want the same things — love and belonging.

Fika and Denise’s Story Has Been Told By

Some of the world’s most respected publications and Swedish newspapers.

Read each article by clicking on the publication below.

During an internship in Vietnam, Denise posted on Facebook that she was looking for her Vietnamese mother. The post reached millions of people across Vietnam in days. Somewhere in Hanoi, a woman recognised herself. Eighteen days later, they met — and from that day, they began building their own relationship, 25 years after Denise had left Vietnam as a newborn.

Denise Sandquist — an international life

Reconnecting with her biological mother confirmed what years of living across six countries had shown: that the most meaningful things in life happen in person, not on a screen. Denise decided to create something that could help more people connect — building real, meaningful connections away from the screens, out in real life.

Fika was built to do what technology should always have done: get out of the way, and get people offline.

“Technology helped me find my biological mother. Used in the right way, it can help anyone connect — but real life is always where it begins.

Denise Sandquist · Founder, Fika
Fika members coming together in real life
People coming together in real life.
Why Offline Has Never Been More Important

Real connection is the foundation of everything.

Love. Belonging. Real connection. These are not nice-to-haves. They are the biological, psychological, and social bedrock on which everything else in a human life is built. And we are systematically losing them. The data is unambiguous. The urgency is real. And the cost — to our health, our relationships, and our societies — is already being counted.

people globally experience severe loneliness — a figure that doubled during the pandemic and has not recovered.
shorter lifespan for chronically isolated people. The same mortality risk as smoking 15 cigarettes a day.
reduction in face-to-face social time across OECD countries 2012–2022, while screen time doubled over the same period.
Self-actualisation
Esteem
▶ Love & Belonging
Safety
Physiological
Maslow’s Hierarchy of Needs

Love & Belonging is a human foundation.

Abraham Maslow placed love and belonging as the third tier of human need — above physiological survival and safety, but below esteem and self-actualisation. Before a person can grow, create, lead, or thrive, they first need to feel that they belong somewhere, to someone. This is not aspirational. It is structural. Fika operates at exactly this tier — the layer of human need that modern urban life has most systematically eroded.

Social loneliness Too few relationships or social settings
Emotional loneliness No one to share deeper thoughts and feelings with
Existential loneliness Feeling that no one truly understands you
UCLA
Neuroscience — Matthew Lieberman, UCLA

Belonging is not optional. It is biological.

Matthew Lieberman’s research at UCLA demonstrated that social pain — rejection, exclusion, isolation — activates the same neural regions as physical pain. The brain literally registers loneliness as injury. We are not socially motivated because it is pleasant. We are wired for connection at the cellular level. This is why social disconnection is not merely a lifestyle issue. It is a health crisis with biological markers, clinical consequences, and measurable costs to individuals and societies.

Key finding Social exclusion activates the dorsal anterior cingulate cortex — the same region activated by physical pain
HARVARD UNIVERSITY
Social Research — Nicholas Christakis, Harvard

Even casual meetings change outcomes.

Nicholas Christakis’s research at Harvard on social networks shows that even weak social ties — acquaintances, neighbours, people you meet occasionally — significantly reduce depression, increase life satisfaction, and extend lifespan. Connection is contagious: when one person builds new social ties, the effect ripples outward across three degrees of separation. Every meeting Fika arranges has a downstream effect that goes far beyond the two people in the room.

The ripple effect Social connection spreads across up to three degrees of social networks, improving wellbeing for people you have never met
SDG 3
SDG 10
SDG 11
UN Sustainable Development Goals — Social pillar of ESG

Fika contributes to SDGs 3, 10, and 11.

Fika’s work sits directly within the Social pillar of ESG and contributes to three UN SDGs that governments, investors, and companies are measured against. This positions Fika not just as a consumer product, but as measurable social infrastructure with reportable impact.

SDG 3 — Good Health & Wellbeing Reducing social isolation is a measurable public health outcome. Social connection correlates with lower rates of depression, anxiety, and preventable disease.
SDG 10 — Reduced Inequalities Social capital is distributed unequally. Fika gives everyone equal access to a social life, regardless of how long they have lived somewhere or who they already know.
SDG 11 — Sustainable Cities & Communities Thriving cities require cohesive communities. Fika builds the social fabric that makes cities worth living in — real relationships, real trust, real belonging.
Governments Are Taking Action

Loneliness is now a policy priority.

The world’s governments are moving. Sweden was among the first. The private sector — companies like Fika — is exactly what these strategies call for.

Sweden, 2025

First national loneliness strategy Standing Together, commissioned by the government and developed by the Public Health Agency of Sweden. Runs 2025–2029. Folkhälsomyndigheten ↗

United Kingdom, 2018

Appointed the world’s first Minister for Loneliness following the Jo Cox Commission report, which found 9 million people in the UK often or always feel lonely. UK Government Strategy ↗

Japan, 2021

Established the world’s first dedicated Ministry of Loneliness, following data showing a 21% increase in suicides in 2020 linked to social isolation. Ministry of Health, Labour & Welfare ↗

United States, 2023

US Surgeon General Vivek Murthy declared loneliness an epidemic and issued an 81-page advisory calling for national action to rebuild social connection. Surgeon General Advisory ↗

WHO, 2023

The World Health Organization launched the International Commission on the Social Connection of Health, declaring loneliness a pressing global public health threat. WHO Commission ↗

Sweden’s Strategy in Detail

Sweden’s Standing Together strategy identifies three core goals: creating social spaces accessible to all, reducing barriers to participation, and helping people out of long-term loneliness. Swedish data from 2024 shows:

6% of adults say they are often or always troubled by loneliness
8% say they do not have a close friend
13% say they have no one with whom they can share their thoughts and feelings
1 in 6 schoolchildren aged 11–15 say they often or always feel lonely

Source: Folkhälsomyndigheten, Hälsa på lika villkor, 2024

From the Swedish Strategy

“The business community and employers can run campaigns and activities that help bring people together — and support small businesses developing new solutions to address loneliness.”

Standing Together — A National Strategy to Tackle Loneliness
Folkhälsomyndigheten, 2025

Fika is a private-sector actor building exactly what these strategies call for: scalable social infrastructure that gets people meeting offline. We are open to partnership with governments, municipalities, and public health bodies who share this mission.

Get in touch about partnership →
The Pattern

Money alone cannot fix this.

Every developed country shows the same curve: more screen time, fewer in-person hours. Governments have spent hundreds of billions on cash incentives and pro-natalist policies. None have moved the needle. What actually reverses this is simpler — and older: getting people to meet in real life.

A Deeper Crisis

People are meeting less. The consequences go further than we thought.

Loneliness is not just a health crisis. It is also a demographic one. Across the developed world, birth rates are falling — and governments are spending billions trying to reverse a trend that has its roots in something simpler: people are not meeting each other.

South Korea’s fertility rate — the lowest ever recorded for any country. A rate below 2.1 means a population shrinks.
USD annual cost of loneliness to employers globally through lost productivity, absenteeism, and higher healthcare spend.
of young men under 30 in the US report having no close friendships — up from 25% in 1990.
🇸🇪 Sweden

Fertility rate fell to 1.45 in 2023 — the lowest in modern Swedish history. The Public Health Agency now classifies loneliness as a primary public health risk alongside smoking and obesity. Sweden has responded with its first national loneliness strategy, running 2025–2029.

Folkhälsomyndigheten ↗
🇺🇸 United States

Fertility rate dropped to 1.62 in 2023. The US Surgeon General declared loneliness an epidemic and issued an 81-page advisory. Among men under 30, 63% report no close friendships — up from 25% in 1990. Social disconnection is now a recognised public health emergency.

US Surgeon General Advisory, 2023 ↗
🇬🇧 United Kingdom

Fertility rate at 1.49 and falling. The UK appointed the world’s first Minister for Loneliness in 2018, following research showing 9 million people often or always feel lonely. The Jo Cox Commission identified loneliness as a national emergency comparable in scale to obesity.

UK Government Strategy ↗
🇸🇬 Singapore

The Social Development Unit (SDU) has been running state-sponsored programmes since 1984. Cash grants for children, tax rebates for marriage, government speed-dating. Fertility rate: 0.87 in 2025 — the lowest of any territory on Earth.

Singapore Population Trends ↗
🇭🇰 Hong Kong

Fertility rate of 0.75 — one of the lowest in the world. The government has launched family-friendly policies and social cohesion programmes. Surveys show over 30% of residents aged 20–35 describe themselves as chronically lonely, with social media cited as the primary substitute for in-person connection.

Hong Kong Census & Statistics ↗
🇻🇳 Vietnam

Fertility rate fell below replacement level (2.1) for the first time in 2023, at 1.96 nationally — dropping to 1.32 in Ho Chi Minh City. The government launched a national campaign to encourage marriage and family formation among young urban professionals, who increasingly report city life as socially isolating.

Vietnam General Statistics Office ↗
Join the Movement

Real life is waiting.

Take charge of your offline social life and your wellbeing — and start meeting people in real life. Or, if your company or organisation wants to bring Fika to your team, get in touch. Together we make it happen.

Join Fika